As DEI practitioners and advocates, we are often at the forefront of challenging conversations and initiatives. The current backlash against DEI only underscores the importance of our work. To continue driving positive change, it’s essential to amplify the benefits of diversity, equity, and inclusion. This playbook provides practical strategies to reinforce the value of DEI in our organizations and communities.
1. Highlight Success Stories
For years, research has shown that diversity has a positive impact on a business’s bottom line, and innovation begins when that diversity is maximized. Share stories of organizations and individuals who have benefited from their focus on DEI. Case studies, testimonials, and success metrics can illustrate the tangible benefits of diversity and inclusion, countering negative narratives.
2. Engage Allies
Identify and collaborate with allies who can help amplify your message. White men, in particular, can be powerful advocates when they understand and support DEI goals. Equip them with the tools and knowledge to advocate effectively within their networks. Watch for another post on ‘what to say’ coming soon!
3. Focus on Inclusive Leadership
Promote the development of inclusive leadership skills across all levels of the organization. Offer training and resources that emphasize the importance of empathy, active listening, and equitable decision-making for leaders at all levels within your organization and within your community.
4. Measure and Communicate Impact
Use data to demonstrate the positive impact of DEI. Regularly report on key metrics such as employee engagement, retention rates, and innovation outcomes. Clear, data-driven communication helps build credibility and support for DEI efforts.
5. Create Safe Spaces for Dialogue
Facilitate open and honest conversations about DEI. Create safe spaces where employees can share their experiences, ask questions, and learn from one another. These dialogues can foster greater understanding and commitment to DEI principles.
6. Celebrate Diversity
Regularly celebrate the diverse cultures, backgrounds, and perspectives within your organization. Cultural events, recognition programs, and inclusive holiday observances can highlight the richness that diversity brings to the workplace. Be sure to tie those to your organization’s work and how it impacts your clients and customers.
7. Continuous Learning and Adaptation
Stay informed about the latest DEI research, trends, and best practices. Continuously adapt your strategies to address emerging challenges and opportunities. Encourage a culture of continuous learning and improvement within your organization. DEI After 5 is a great resource to hear from practitioners from all walks of life.
8. Empower and Support Underrepresented Groups
Ensure that underrepresented groups have the resources and support they need to thrive. Advocate for equitable policies, provide mentorship opportunities, and create pathways for career advancement.
By implementing these strategies, you can amplify the positive attributes of diversity, equity, and inclusion. Our collective efforts will help create environments where everyone feels valued and empowered to contribute their best.
Learn more from me and other practitioners as we tackle the changing tides of the diversity, equity, and inclusion industry on my weekly podcast, DEI After 5 – https://podcasters.spotify.com/pod/show/deiafter5
Looking for ways to hone your leadership skills? Take a look at our coaching programs for DEI Practitioners, First Time People Leaders, Mid-Level Managers, and Executive Leadership – https://theequityequationllc.com/coaching/
Sacha Thompson is the founder of The Equity Equation, LLC, a boutique diversity coaching and inclusive culture consulting firm, and Equity Leadership Institute, a leadership coach training company. With 20+ years of experience within the education, non-profit, and tech industries, Sacha’s work is about removing barriers or providing support to achieve equality. She helps executives and leaders have that meaningful dialogue and coaches them on the necessary, long-term changes that develop institutional cultures of inclusion. She was most recently featured in Newsweek, Business Insider, and MSNBC’s The Cross Connection.
